The Brilliance of Simplicity

I have always admired businesses who thrive on a simple concept/idea. I believe that if you do one thing really well you can make a good living doing exactly that. I have recently come across a couple of products in this category that I just had to blog about.

The first product is something I found via Shark Tank and while it is extremely simple it has proved to be quite valuable. The product is called Drop Stop and it is simply a neoprene casing filled with hypoallergenic polyester fiberfill. It "installs" quickly and easily by sliding the opening over your seat belt catch and pushing the Drop Stop down between the seat and the center console. Once installed you can no longer drop your cell phone, money, parking ramp ticket, etc between your seat and center console. Again, this sounds so simple it is almost silly but think about how distracting and dangerous it can be if you drop something that you need and have to try and dig for it while driving, not a good scenario. After getting two of them for my wife and myself, I went and got them for my parents as well. After only a few months we have all had experiences where the Drop Stop "caught" something that would have otherwise fallen into the horrible oblivion known as that space between the seat and center console.

The next product which has been a real game changer for me is something known as Kinesiology Tape. More specifically I have been using a brand called KT Tape which is available on Amazon, CVS, Target, and many other retailers. The short version of what it does goes like this: by taping problematic muscles/areas you are effectively lifting the layer of skin and attached tissue covering the muscle so that blood and other fluids can move more freely in and around that area which helps to increase mobility. By just having the tape in place over the affected muscle you are also "tricking" the muscle into thinking that it is being better supported which in turn causes the muscle to relax. I have two herniated discs in my neck (C5-6, C6-7) so really everything from playing sports to doing long coding sprints bothers my shoulders/neck. I have been taping religiously now for a couple weeks and have noticed a huge improvement while doing anything athletic as well as standing/sitting for long periods. The tape generally stays on for about 2-3 days (even with showering) so you can really "stretch" (get it?) your dollar. I recommend buying the uncut strips because they are quite a bit cheaper and often times it's nice to be able to customize the length of each strip.

So at their core what do we have here? A neoprene casing filled with polyester and some fancy tape. While neither of those things sound particularly brilliant, the way that they are marketed/used are exactly that, brilliant. I am a tech guy and I love complex, (sometimes) over engineered things as much as the next geek but some of the best things in life are the most simplistic.